Ready Georgia Teams with WSB and Kroger to Save Lives
Promotion offers Georgians the opportunity to purchase or win affordable weather radios
(ATLANTA) Ready Georgia has partnered with WSB-TV and Kroger stores statewide in a public service campaign promoting awareness of emergency preparedness and the need for in-home severe weather radios.
WSB-TV Vice President and General Manager Bill Hoffman and Channel 2 Meterologist Karen Minton donated 200 Midland weather radios to the Georgia Emergency Management Agency (GEMA), on behalf of the television station, to be used by Ready Georgia as incentives to getting residents prepared.
“When we discovered that 80 percent of Georgia families were not as prepared as they should be, we felt that is was important that WSB-TV help raise the awareness in a major way. Thanks to our partnership with Midland Radio and The Kroger Company, we have a rainy day fund which allowed us to donate the radios,” said Hoffman.
During the promotion, which runs from March 17 through April 30, residents can purchase state-of the-art, digital alert Midland radios at a reduced rate of $29.99 from $49.99 and register to win one of 200 radios that will be given away by creating a profile at the Ready Georgia Web site, www.ready.ga.gov.
"NOAA Weather Radios can help save lives and are a critical emergency preparedness tool in every home," said Charley English, director of the Georgia Emergency Management Agency. "Georgia’s NOAA Weather Radio network provides the most saturated coverage of any state in the U.S., making it possible for every community to take advantage of the information broadcasted 24 hours a day."
With tornado season underway and hurricane season approaching, this radio campaign aims to help Georgians prepare for dangerous weather as well as all hazard situations. The Midland weather radio requires little set up and is easy to use, and having one helps residents stay informed of threats to their area.
To learn more about the promotion and how you can help yourself, your family or your business prepare for the unexpected, visit www.ready.ga.gov.# # #
About Ready Georgia
Ready Georgia is a statewide campaign designed to educate and empower Georgians to prepare for and respond to natural disasters, pandemic outbreaks, potential terrorist attacks and other large-scale emergencies. The campaign is a project of the Georgia Emergency Management Agency (GEMA) and provides a local dimension to Ready America, a broader national campaign. Ready Georgia aims to prepare citizens for maintaining self-sufficiency for at least 72 hours following an emergency, and uses an interactive Web site, online community toolkit, broadcast and print advertising and public awareness media messaging to reach its audiences. Ready Georgia is also on Facebook and YouTube.